Monday, February 4, 2008

Posh gets naked.


Ms Beckham has stripped down to her bare essentials for designer friend, Marc Jacobs.

It is part of a line of skin awareness T-Shirts highlighting the dangers of skin cancer and helping with awareness of this disease which Australian's have the highest incidence of skin cancer in the world and, on a national scale, more melanomas are reported in Queensland than anywhere else.

Posh says of the cause "Since we moved to California I have realized how important it is to practize safe sun for myself and to keep my three boys’ skin well protected as well. Skin cancer is a huge problem and I really wanted to help raise awareness by taking part in Marc’s initiative.”

For Australians some of the campaigns running at the moment:

The original - 'Slip,Slop,Slap' campaign.
Australia's Marie Claire 'SunSmart' campaign in which Aussie celebrities such as former Miss Universe, Jennifer Hawkins and Channel 7's The Great Outdoors presenter, Tom Williams.
Cosmopolitan magazine - The only safe tan..is a fake tan.

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